Is Johnny Morris spending some of his NASCAR sponsorship money elsewhere, or simply expanding their exposure? Either way, Malcolm Stewart wants to be a big part of this collaboration. https://racerxonline.com/2026/01/09/2026-smx-finale-venue-new-bass-pro-shops-partnership-announced
I just saw Malcolm's new venture partnering with FXR (?) on fishing gear... Super cool to see a dude like him branch out, I'd fish with him for sure. I like the crossover, but I wish we'd get some more "Consumer Product" type sponsorships instead of "Leisure Activity" money, as it feels like we're just trading money with another shallow pool. -T
